{"id":1578,"date":"2018-05-29T09:39:13","date_gmt":"2018-05-29T07:39:13","guid":{"rendered":"https:\/\/cftc-dartyidf.fr\/?p=1578"},"modified":"2018-05-29T09:44:00","modified_gmt":"2018-05-29T07:44:00","slug":"achats-en-ligne-fnac-darty-revolutionne-la-livraison","status":"publish","type":"post","link":"https:\/\/cftc-dartyidf.fr\/index.php\/2018\/05\/29\/achats-en-ligne-fnac-darty-revolutionne-la-livraison\/","title":{"rendered":"Achats en ligne : Fnac-Darty r\u00e9volutionne la livraison"},"content":{"rendered":"<p><strong><span style=\"color: #0000ff; font-size: 18pt;\">Pour toute commande pass\u00e9e avant 20 heures, le groupe fran\u00e7ais propose maintenant de livrer le produit le lendemain et de l&#8217;installer \u00e0 domicile.<\/span><\/strong><\/p>\n<p>La promesse est all\u00e9chante. Fnac-Darty veut moderniser l&#8217;achat en ligne. <a href=\"http:\/\/www.leparisien.fr\/economie\/livraison-a-j-1-la-riposte-de-fnac-darty-face-a-amazon-26-05-2018-7737111.php\">Le Parisien<\/a> annonce que le groupe fran\u00e7ais de distribution dans l&#8217;\u00e9lectrom\u00e9nager et les biens culturels propose un nouveau service de livraison. Pour concurrencer le g\u00e9ant Amazon, le groupe propose maintenant une livraison \u00e0 J + 1 sur 80% du territoire. Un service &#8220;unique en France et quasi unique en Europe&#8221;, pr\u00e9cise Olivier Theulle, le directeur des op\u00e9rations du groupe, cit\u00e9 par le quotidien.<\/p>\n<p>Dans le d\u00e9tail, l&#8217;enseigne est maintenant capable de livrer d\u00e8s le lendemain un produit command\u00e9 sur internet avant 20 heures. Une limite qui passe m\u00eame \u00e0 22 heures pour Marseille, Lyon et l&#8217;Ile-de-France. Promesse suppl\u00e9mentaire, Fnac-Darty propose m\u00eame de l&#8217;installer gratuitement, y compris pour le gros \u00e9lectrom\u00e9nager. &#8220;Tout cela n\u00e9cessite une cha\u00eene tr\u00e8s professionnelle, un travail de pr\u00e9cision et beaucoup d\u2019op\u00e9rations complexes&#8221;, confie Olivier Theulle au Parisien. Une nouvelle carte d\u00e9ploy\u00e9e par le groupe fran\u00e7ais pour s&#8217;imposer dans la guerre entre les vendeurs sur internet (Amazon, Cdiscount, etc).<\/p>\n<h2 id=\"74dr2\"><span style=\"color: #0000ff;\">Impact de la Coupe du monde<\/span><\/h2>\n<p>Une offre lanc\u00e9e, sans hasard, \u00e0 quelques jours du coup d&#8217;envoi de la Coupe du monde de football. Interrog\u00e9 par<a href=\"http:\/\/www.letelegramme.fr\/soir\/tv-le-mondial-de-foot-dope-t-il-vraiment-les-ventes-de-grands-ecrans-23-05-2018-11968327.php\"> Le T\u00e9l\u00e9gramme<\/a>, Pascal Chevallier, permanent de l\u2019Afnum (association des industries du num\u00e9rique) expliquait que les distributeurs misaient sur cette p\u00e9riode. L&#8217;ann\u00e9e derni\u00e8re, seulement 4,5\u00a0millions d\u2019\u00e9crans ont \u00e9t\u00e9 vendus contre 6,5\u00a0millions en 2016. &#8220;Il y a\u00a0deux ans, c\u2019\u00e9tait historiquement haut, en raison du changement de norme pour la TNT et gr\u00e2ce \u00e0 la coupe d\u2018Europe de football&#8221;, confiait Pascal Chevallier. Avant de pr\u00e9ciser : &#8220;Une ann\u00e9e normale se situe autour de 5\u00a0millions de t\u00e9l\u00e9visions. De tr\u00e8s nombreux foyers ayant renouvel\u00e9 leur \u00e9quipement en 2016 ne sont pas encore pr\u00eats \u00e0 racheter. Nous tablons sur 4,5 \u00e0 4,6\u00a0millions de t\u00e9l\u00e9viseurs pour 2018. L\u2019impact de la Coupe du monde de football devrait \u00eatre de l\u2019ordre de 100\u00a0000\u00a0\u00e0 150\u00a0000 t\u00e9l\u00e9visions&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.capital.fr\/entreprises-marches\/achats-en-ligne-fnac-darty-revolutionne-la-livraison-1289957\">https:\/\/www.capital.fr\/entreprises-marches\/achats-en-ligne-fnac-darty-revolutionne-la-livraison-1289957<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour toute commande pass\u00e9e avant 20 heures, le groupe fran\u00e7ais propose maintenant de livrer le produit le lendemain et de l&#8217;installer \u00e0 domicile. La promesse est all\u00e9chante. Fnac-Darty veut moderniser &#8230; <a title=\"Achats en ligne : Fnac-Darty r\u00e9volutionne la livraison\" class=\"read-more\" href=\"https:\/\/cftc-dartyidf.fr\/index.php\/2018\/05\/29\/achats-en-ligne-fnac-darty-revolutionne-la-livraison\/\" aria-label=\"En savoir plus sur Achats en ligne : Fnac-Darty r\u00e9volutionne la livraison\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":1579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accueil","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Achats en ligne : Fnac-Darty r\u00e9volutionne la livraison - CFTC-Darty IDF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cftc-dartyidf.fr\/index.php\/2018\/05\/29\/achats-en-ligne-fnac-darty-revolutionne-la-livraison\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achats en ligne : Fnac-Darty r\u00e9volutionne la livraison - CFTC-Darty IDF\" \/>\n<meta property=\"og:description\" content=\"Pour toute commande pass\u00e9e avant 20 heures, le groupe fran\u00e7ais propose maintenant de livrer le produit le lendemain et de l&#8217;installer \u00e0 domicile. 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